TheStateofCustomerExperience(CX)Maturity,2024 DistributionofCXMaturitystagesfromcompaniesthatcompletedXMInstitute’sCXCompetencyandMaturityAssessment Stage1 Stage2 Stage3 Stage4 Stage5 EmbedScaleMobilizeInitiateInvestigate 2% 9% 18% 30% 41% Base:234CXPractitionersfromcompanieswith1,000+employeesSource:QualtricsXMInstitute2024Q1CXPractitionerStudy Copyright©2024Qualtrics®Allrightsreserved.xminstitute.com