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The State of Customer Experience (CX) Maturity, 2023Copyright © 2023 Qualtrics ® All rights reserved.www.xminstitute.comBase: 220 CX Practitioners from companies with 1,000+ employeesSource: Qualtrics XM Institute 2023 Q1 CX Practitioner StudyDistribution of CX Maturity stages from companies that completed XM Institute’s CX Competency and Maturity Assessment36%31%24%5%3%