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Malaysia 100 2024

信息技术2024-06-05Brand Finance江***

AI智能总结

Brand Finance Malaysia 100 Overview

Introduction

Brand Finance Malaysia 100 is an annual report that evaluates and ranks the most valuable and strongest Malaysian brands based on their perceived financial value. The study employs a comprehensive approach that combines customer perceptions with financial analysis of the businesses associated with these brands.

Key Insights

Growth Drivers: This year, the Malaysian food and insurance sectors emerged as key contributors to brand value growth, surpassing retail brands. This growth aligns with national initiatives aimed at transforming industrial sectors like palm oil and Halal food/beverages.

Sector Analysis

Food Sector: Malaysian food brands, notably Guan Chong, Felda Global Ventures, and KLK, showed significant growth, reflecting increased consumer interest and market demand.
Insurance Sector: The insurance sector, particularly with the inclusion of new entrant Etiqa, demonstrated robust growth, driven by expanding industries and increasing demand for insurance solutions.

Top Brands

Petronas: Remained the most valuable Malaysian brand for the 14th consecutive year, showcasing consistent performance and strong brand perception.
Genting: Also retained its position among the top brands, highlighting its continued success and market presence.
Maybank: Maintained its ranking, reflecting the bank's strong financial health and customer trust.

Sector Highlights

Petronas: Led in Sustainability Perceptions Value and had the highest positive gap value, indicating strong environmental responsibility perceptions among consumers.
Malaysia Airports: Showed the largest brand value growth, up by 53%, demonstrating resilience and potential for future growth.

Methodology

Brand Finance employs a rigorous methodology that involves collecting perceptions from over 100,000 respondents globally, including over 25,000 from the Asia Pacific region. This data is then analyzed to understand brand strength, combining it with financial analysis to determine brand value.

Purpose and Impact

Understanding brand value helps businesses optimize strategies related to brand positioning, marketing tactics, product development, and pricing. It empowers marketers to articulate the importance of their efforts and enables boards to prepare strategies that maximize performance.

Services Offered

Brand Finance offers a range of services including brand valuation studies, brand equity research, and strategic guidance to help organizations bridge the gap between marketing and finance.

Conclusion

The study highlights the dynamic growth of the Malaysian food and insurance sectors, emphasizing the importance of strategic insights for brand enhancement. It underscores how understanding brand value can drive growth, profitability, and global popularity, supporting business decisions and strategies.

2024 Malaysia100 TheannualreportonthemostvaluableandstrongestMalaysianbrands June2024 Contents AboutBrandFinance3 Foreword4 AlexHaigh,ManagingDirector,BrandFinanceAsiaPacific RankingAnalysis7 SectorAnalysis18 BrandValueRanking(USDm)23 Methodology25 OurServices31 ©2024Allrightsreserved.BrandFinancePlc. BrandFinanceMalaysia1002024brandirectory.com/malaysia2 About BrandFinance Theworld'sleadingbrandvaluationconsultancy. Forbusinessenquiries,pleasecontact: AlexHaigh ManagingDirector,AsiaPacific a.haigh@brandfinance.com Formediaenquiries,pleasecontact: Gayathri MarketingDirector,AsiaPacific g.saravanakumar@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Foreword Whatmakesabrandvaluable?Thatisthequestionthisstudyanswers. Determiningbrandvaluestartswithcustomers.Theyexercisetheirinfluencebyexpressingtheirpreferences.Customerperceptionsareinfluencedbymanyfactorsincludingabrand’scommitmenttothem,cuttingedgetechnology,innovativeservicedeliveryandadaptabilitytochangingmarketdemands. Suchinitiativesdeterminewhetherbrandsmoveupordowninourrankings. AlexHaighManagingDirector,BrandFinanceAsiaPacific BrandFinance’sbrandvaluationstudybeginsbygatheringindividualperceptionsaboutbrands.Over100,000respondentsworldwide,includingover25,000respondentsintheAsiaPacificregion,providetheirviewswhicharethenanalysed.Thispartofthestudycoversbrandawareness,considerationandmanymeasuresofbrandreputation,producinganunderstandingofabrandstrength.Next,todefinebrandvalue,wecombinethisanalysisofbrandperceptionswithfinancialanalysisofthebusinessthebrandisusedfor. Theheartofwhatwedoisto“bridgethegapbetweenmarketingandfinance”tohelpcommunicatethebenefitsofmarketingandbrandingtofinancialteams. Wecandeterminetheunderlyingfactorsdrivingbrandvaluetherebyinformingdecisionsonbrandpositioningandmarketingtacticssuchaspromotions,products,servicesandpricing.Inaddition,establishingcommongroundallowsmarketers toarticulatetheimportanceoftheireffortsandenablesboardstopreparestrategiesthatoptimiseperformance. Understandingtheprecisefinancialvalueofanassetiscrucialforoptimisingreturns. Whetherconsideringbrandlicensing,selling,discontinuingbrands,rebrandingororganisingbrandarchitecture,havingthisknowledgeisessentialforinformed decision-making.BrandFinancehasconductedthousandsofvaluationsforbrandsandbrandedbusinesses,providinginsightstohelpaddressthesequestionsandguidestrategy.Theimpactofcomprehendingyourbrand’svalueandfullyleveragingitwillhelptodrivegrowth,profitabilityandworldwidepopularity. Wehopeyoufindthisstudyanditsinsightsinterestingandthatitenablesyoutoexplainandimprovethevalueofbrandsinbusinessesyouareworkinginoradvising.Yourenquiriesarealsoimportanttous–pleasecontactmeifyouarelookingtounderstandandbuildbrandvalueandbrandstrength.MyteamandIlookforwardtoourconversationtoboostyourbrand’ssuccess. BrandFinanceMalaysia1002024brandirectory.com/malaysia4 RequestyourownBrandValueReport BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch. Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers. GainInsight Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding. StrategicGuidance Strategiseeffectivelytopositionyourbrandasamarketleader. BenchmarkYourPerformance Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape. EmpowerYourMarketingTeam Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue. EnhanceCommunication Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance. DeepenUnderstanding Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess. enquiries@brandfinance.com GetFullAccesstoourGlobalData BrandFinance'sGlobalBrandEquityMonitorResearchutilisesacomprehensiveframeworkto trackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdir

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