The Brand Finance® Top 100 Malaysia Brands Report – 2012 highlights the importance of intangible assets and brands in Malaysia. The report card for 2012 shows that Malaysia's intangible assets and brands are valued at RM2.1 trillion, which is equivalent to 44% of the country's GDP. The top 10 most valuable brands in Malaysia are led by Telekom Malaysia, followed by Petronas and Maybank. The report also discusses the methodology used to determine the value of brands and the implications of new international standards on brand valuation. The report concludes by emphasizing the role of brands in driving enterprise value and the importance of maintaining a good name.
