The report "Brand Finance Malaysia 100 October 2019" provides an annual ranking of the most valuable Malaysian brands. The report is based on the brand valuation and strategy consultancy of Brand Finance, which has been in operation since 1996. The company's strengths include independence, technical credibility, transparency, and expertise. Brand Finance helped develop the internationally recognized standard on brand valuation (ISO 10668) and the recently approved standard on brand evaluation (ISO 20671). The purpose of a strong brand is to make money, and organizations should monitor brand performance and use financial rigor to effectively make use of their brands. However, many organizations fail to do so, leading to marketing teams struggling to communicate the value of their work and boards underestimating the significance of their brands to the business.
