【爱迪生研究】2024年数字媒体报告

The report reveals that 93% of the US population own a smartphone, smart TV or smart speaker, with smartphone ownership being the most prevalent at 258 million. Smart TV ownership stands at 207 million, while smart speaker ownership is at 98 million. Audio listening through smart speakers is popular, with 172 million smart speakers in households. Podcast listening is also on the rise, with 75% of those who have driven or ridden in a car in the last month currently using audio sources in their primary car. The report also highlights that 98 million people are aware of podcasts, with 85% currently listening to them.