2024年数字媒体报告

Study 1 2 3 Podcastlisteningis Presentation Study 1 2 3 Media&Technology “Smart”devicetriumphisnearlytotal SmartDeviceOwnership TotalU.S.Population12+ 93%ownaSmartphone,SmartTVorSmartSpeaker Estimated267Million SmartphoneOwnership TotalU.S.Population12+ %OWNINGASMARTPHONE 258Million SmartTVOwnership TotalU.S.Population12+ %OWNINGASMARTTV 207Million SmartSpeakerOwnership TotalU.S.Population12+ %OWNINGASMARTSPEAKER 98Million AudioListeningthroughSmartSpeakers TotalU.S.Population12+ NumberofSmartSpeakersinHousehold Base:U.S.Age12+SmartSpeakerOwners SmartSpeakervs.RadioOwnership TotalU.S.Population12+ %OWNINGDEVICE 98Million 172Million 75Million AudioSourcesCurrentlyEverUsedinCar Base:U.S.18+WhoHasDriven/RiddenInCarLastMonth;85% %CURRENTLYUSEAUDIOSOURCEINPRIMARYCAR Podcastlisteningis Podcasting PodcastingFamiliarity TotalU.S.Population12+ %AWAREOFPODCASTING PodcastingListening TotalU.S.Population12+ %EVERLISTENEDTOAPODCAST MonthlyPodcastListening TotalU.S.Population12+ %LISTENEDTOPODCASTINTHELASTMONTH MonthlyPodcastListening TotalU.S.Population12+ %LISTENEDTOPODCASTINTHELASTMONTH MonthlyPodcastListening TotalU.S.Population12+ %LISTENEDTOPODCASTINTHELASTMONTH WeeklyPodcastListening TotalU.S.Population12+ %LISTENEDTOPODCASTINTHELASTWEEK U.S.PodcastAudienceNearsLandmark Million WeeklyListeners Averagenumberofpodcastepisodeslistenedtoinaweek: Base:U.S.12+WeeklyPodcastListeners;34% Totalweeklypodcastlisteners Maleweeklypodcastlisteners Femaleweeklypodcastlisteners 8.37.29.5 PodcastingListeningOverview TotalU.S.Population12+ StreamingAudiohitsrecordhighs OnlineAudio MonthlyOnlineAudioListening TotalU.S.Population12+ %LISTENEDTOONLINEAUDIOINLASTMONTH MonthlyOnlineAudioListening TotalU.S.Population12+ %LISTENEDTOONLINEAUDIOINLASTMONTH WeeklyOnlineAudioListening TotalU.S.Population12+ %LISTENEDTOONLINEAUDIOINLASTWEEK OnlineAudioBrandAwareness TotalU.S.Population12+ %AWAREOFONLINEAUDIOBRAND OnlineAudioBrandsListenedtoinLastWeek TotalU.S.Population12+ %LISTENEDTOONLINEAUDIOBRANDINLASTWEEK OnlineAudioBrandUsedMostOften Base:U.S.12+OnlineAudioUsers AudiobookListeninginLastYear TotalU.S.Population12+ %LISTENEDTOANAUDIOBOOKINTHELASTYEAR 109Million SocialMedia Ayearofchangeinsocialmedia SocialMediaUsage TotalU.S.Population12+ %CURRENTLYEVERUSESOCIALMEDIA 235Million SocialMediaBrandAwareness TotalU.S.Population12+ %AWAREOFSOCIALMEDIABRAND 2020s:Facebookhasconsistentlead, TotalU.S.Population12+ evenafterothersmature SocialMediaUsage 70 %CURRENTLYUSESOURCE 60 50 40 30 20 MuskbuysTwitter 10 RIPVINE RIPMYSPACE 0 SocialMediaBrandUsage TotalU.S.Population12+ %CURRENTLYUSESOCIALMEDIABRAND X/TwitterUsage TotalU.S.Population12+ %CURRENTLYUSETWITTER/X X/TwitterUsage TotalU.S.Population12+ %CURRENTLYUSETWITTER/X SocialMediaBrandUsage TotalU.S.Population12+ %CURRENTLYUSESOCIALMEDIABRAND SocialMediaBrandUsedMostOften Base:U.S.12+SocialMediaUsers SocialMediaBrandUsedMostOften Base:U.S.12+SocialMediaUsers Observations 1 2 3 Observations 4 5 6