全球广告客户影响 ： 2024 年第一季度报告

The YouGov advertiser impact report for Q1 2024 highlights the top ten brands that have seen the greatest month-on-month increases in consumer perception metrics across Australia, Brazil, France, Germany, India, Indonesia, Italy, Mexico, Saudi Arabia, Singapore, UAE, US, and the UK. The data is collected from YouGov BrandIndex, a syndicated brand tracker that continuously collects data on thousands of brands around the globe every day. The report covers the top brands in January, February, and March 2024. The ad awareness scores are based on a four-week moving average and are calculated by taking the difference between the highest and lowest scoring days within the period. Only the first instance of a brand being tracked across multiple sectors is considered in this analysis.