Past and future of media consumption in the UAE

Mediaactivitiesdoneinthepast12months 70% 60% 50% 40% 30% 20% 10% 0% Socialmediainteraction Visitingwebsitesandapps StreamingvideoStreamingaudio NetlessAboutthesameNetmore 58% Willconsumerscontinuetopayforsubscriptions? VideoondemandMusicPodcast 30% 27% 24% 19% 19% 18% 20% 14% 14% Expectedincreaseinmediaconsumptioninnext12months (Numbersshow%ofrespondentswhoareplanningtoincreasetheirconsumptioninthenext12months) Socialmediainteraction 53% 64% Streamingvideo 47% Males Females ConsumptionintheUAE FutureofMedia Plantostickwiththeirmusicstreamingservicesin2022 100% 80% 60% 40% 20% 0% 22% 17% Females Males Formoreinformation,visitbusiness.yougov.com ThedatainthisinfographicisdrawnfromYouGov’sglobalCustomsurveyonpastandfuturemediaconsumptionpatternsfieldedintheweekof18thOctober–08thNovember2021,covering17globalmarketsofmorethan19,000respondents.(1,152:UAErespondents.) ©2022YouGovPLCAllrightsreserved|IG0222 Currentlypayforandlikelytocontinuenextyear Currentlypayfor,butlikelytocancelnextyear Donotpayfor,butmayconsidersubscribingnextyear