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Past and future of media consumption in the UAE

文化传媒2024-03-15YouGov胡***

AI智能总结

The report shows that in the past 12 months, there has been a net increase in social media interaction and streaming video consumption, with 50% and 70% of respondents respectively indicating an increase. However, there has been a net decrease in website and app visits and a net increase in streaming audio consumption. In terms of future media consumption patterns, 30% of consumers currently pay for subscriptions and are likely to continue doing so next year, while 19% are likely to cancel their subscriptions. 14% of consumers do not currently pay for subscriptions but may consider subscribing next year. The report also shows that 22% of females and 60% of males plan to stick with their music streaming services in 2022. Additionally, 53% of males and 64% of females are expected to increase their media consumption in the next 12 months.

Past and future of media consumption in the UAE

Mediaactivitiesdoneinthepast12months 70% 60% 50% 40% 30% 20% 10% 0% Socialmediainteraction Visitingwebsitesandapps StreamingvideoStreamingaudio NetlessAboutthesameNetmore 58% Willconsumerscontinuetopayforsubscriptions? VideoondemandMusicPodcast 30% 27% 24% 19% 19% 18% 20% 14% 14% Expectedincreaseinmediaconsumptioninnext12months (Numbersshow%ofrespondentswhoareplanningtoincreasetheirconsumptioninthenext12months) Socialmediainteraction 53% 64% Streamingvideo 47% Males Females ConsumptionintheUAE FutureofMedia Plantostickwiththeirmusicstreamingservicesin2022 100% 80% 60% 40% 20% 0% 22% 17% Females Males Formoreinformation,visitbusiness.yougov.com ThedatainthisinfographicisdrawnfromYouGov’sglobalCustomsurveyonpastandfuturemediaconsumptionpatternsfieldedintheweekof18thOctober–08thNovember2021,covering17globalmarketsofmorethan19,000respondents.(1,152:UAErespondents.) ©2022YouGovPLCAllrightsreserved|IG0222 Currentlypayforandlikelytocontinuenextyear Currentlypayfor,butlikelytocancelnextyear Donotpayfor,butmayconsidersubscribingnextyear

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Past and future of media consumption in the UAE

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