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Power and reach of gaming influencers in the UAE

文化传媒2024-03-15YouGov喵***

AI智能总结

This report by YouGov provides insights into the power of gaming influencers, specifically in the UAE. The report found that 76% of UAE residents follow gaming influencers, with the majority (55%) using a smartphone or tablet to play games. The report also found that heavy gamers (11+ hours a week) make up the largest portion of gaming influencer followers (43%), while light gamers (2 hours per week) make up the smallest (76%). The report concludes that gaming influencers have a significant reach in the UAE, with 34% of residents following at least one gaming influencer.

Power and reach of gaming influencers in the UAE

POWER&REACHOFGAMINGINFLUENCERINTHEUAE 13% ofUAEresidentsfollow gaminginﬂuencers. ProﬁleofGaminginﬂuencerfollowers 34% Gamingdeviceplayedby gaminginﬂuencerfollowers Age 25-34Year 27% 35–44year 18% 18–24year Gender 76% 76% Smartphone/Tablet 55% Desktop/Laptop Male Female 24% 43% Gamingconsole 48% Lightgamers(<2hoursperweek) 34% Moderategamers(3-10hoursperweek) 17% Heavygamers(11+hoursaweek) Numberofhoursspentgaminginatypicalweekbyfollowersofgaminginﬂuencers Formoreinformation,visitbusiness.yougov.com ThisdataisfromYouGov’sthree-partglobalreportseries,Game-changers:thepowerofgaminginﬂuencers. YouGovisaglobalproviderofanalysisanddatageneratedbyregisteredpanellistsinmorethan55markets.AsthemarketresearchpioneerofMultilevelRegressionwithPoststratiﬁcation(MRP)foraccuratepredictionsatagranularlevel,ourdataconsistentlyoutperformsothersonaccuracy,asconcludedbyPewResearch.Combinethatwithouradvancedanalyticaltechnology,poweredbyYouGovCrunch,andweareabletogeneratethemostaccurate,complete,anddynamicportraitoftheworld. ©2021YouGovPLCAllrightsreserved|IG1221

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