Past and future of media consumption in India

Mediaactivitiesdoneinthepast12months 70% 60% 50% 40% 30% 20% 10% 0% Socialmediainteraction PodcastsStreamingvideoStreamingaudioRadio NetmoreAboutthesameNetless 55% Willconsumerscontinuetopayforsubscriptions? VideoondemandMusicPodcast 42% 31% 28% 19% 21% 18% 15% 16%16% Expectedincreaseinmediaconsumptioninnext12months (Numbersshow%ofrespondentswhoareplanningtoincreasetheirconsumptioninthenext12months) Socialmediainteraction 54% 57% Streamingmusic 50% Males Females ConsumptioninIndia FutureofMedia Plantostickwiththeirvideoondemandservicesin2022 100% 80% 60% 40% 20% 0% 40% 44% Females Males Formoreinformation,visitbusiness.yougov.com ThedatainthisinfographicisdrawnfromYouGov’sglobalCustomsurveyonpastandfuturemediaconsumptionpatternsfieldedintheweekof18thOctober–08thNovember2021,covering17globalmarketsofmorethan19,000respondents.(1,022:Indianrespondents.) ©2022YouGovPLCAllrightsreserved|IG0222 Currentlypayforandlikelytocontinuenextyear Currentlypayfor,butlikelytocancelnextyear Donotpayfor,butmayconsidersubscribingnextyear