The digital revolution has made cost restructuring a strategic necessity for media companies, but the editorial department is often overlooked. Arthur D. Little has shown that by applying an integrated approach across the cost-structure chain, including editorial, it is possible to reduce overall costs by 5-10%. Traditional media is under pressure due to the shift towards digital consumption and advertising expenditure, as well as increasing competition. The current low monetization of the digital audience means the trend towards Internet and mobile advertising is expected to accelerate. Media companies must streamline their operations to face this digital challenge.
