The report highlights the growing importance of after sales in the automotive industry, as sales of new cars slow and profit margins decrease. OEMs face competition from new players in the after sales market, and must become proactive business innovators to protect and develop their after sales business. This can be achieved by unlocking value in their value chain, maximizing efficiency, supporting their brand, and enhancing the customer experience. The report also notes that OEMs' after sales business is under increasing pressure due to growing competition, legislative changes, a shift in focus towards emerging markets, and growing differentiation in customer requirements. To transform this risk into an opportunity for growth, OEMs should develop a robust after sales strategy by examining disruptive after sales business models in the market. These new business models have the potential to change the landscape of automotive after sales in the years ahead and may pose a threat to traditional after sales models.