The global economic crisis has had a significant impact on the tourism industry, with declining demand for travel in both the leisure and business sectors. The industry is facing challenges due to changing customer preferences and the pressure on existing business models. The report, conducted by Arthur D. Little, analyzes the main impacts of the downturn on the core business segments of brokers, tour operators, accommodations, and destinations. The study reveals ways out of the crisis based on a survey among industry experts and the analysis of successful companies in all segments. The global tourism industry has shown steady growth in the past, but the current economic downturn could become the most severe crisis the industry has ever seen, with forecasts predicting a development ranging from stagnation to a decrease of 2%.
