Brand Finance's Soft Power Index report measures the soft power of different nations around the world. Soft power is defined as the ability to attract others and influence their behavior through cultural, economic, and political means. The report expands on the Nation Brands methodology and includes three overall measures of soft power: familiarity, reputation, and influence. The Global Soft Power Index methodology encompasses seven specific dimensions of soft power, including culture, foreign policy, educational and scientific resources, media reach and influence, and a favorable business climate. The report provides insights into how different nations exercise soft power and offers a comprehensive view of global soft power.
