Brand Finance has released the BrandFinance® Sporting Brands 2012 report, which ranks the world's most valuable sports teams. The Dallas Cowboys top the list with a brand value of $510m, thanks to their large commercial scale. The Green Bay Packers, despite having a smaller fan base, have the highest US brand rating (AAA) due to their "everyman" appeal and fanatical supporters. The NFL has the highest average brand values of any sport, with the Yankees being the most valuable MLB brand at $398m, nearly double that of the St Louis Cardinals. The LA Lakers have the most valuable NBA brand at $205m, thanks to their glamour and winning record. The NHL has been hit hard by the player lockout, causing a decline in brand values.
