This ebook provides guidance on how to elevate Experience Management (XM) within an organization to improve experiences during uncertain times and in business as usual. XM enables organizations to listen, understand, and take appropriate action to deliver better experiences for customers, employees, partners, and suppliers. As an IT leader, you can play a pivotal role in enabling, managing, and shaping an organization-wide XM culture by defining technology and data infrastructure, change management, and continuous improvement. The ebook features insights from industry experts from SAP, Deloitte, and Qualtrics.
