This playbook provides a prescriptive approach to operationalizing best-in-class B2B CX programs for account management in sales and customer success organizations. It offers expert-designed program content and methodology, accelerated time to value, and a cross-functional focus to improve customer satisfaction and enhance customer lifetime value. The playbook provides tips and prescriptive guidance for feedback gathering, sampling strategy, closing the loop, and insights distribution across different levels within the organization. It is designed to decrease barriers to entry and allow for customization at an attainable pace, enabling clients to start small and scale depending on their organization's readiness.
