Brand Finance Sweden 50 is an annual report that ranks the most valuable and strongest Swedish brands. The report is published by Brand Finance, a leading independent brand valuation consultancy that helps companies connect their brands to the bottom line. The report uses a combination of expertise in marketing, market research, brand strategy, visual identity, tax, and accounting to quantify the financial value of brands. The report includes a sector reputation analysis and a COVID-19 global impact analysis. Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales and is a member of the International Valuation Standards Council.