The report provides an annual ranking of the most valuable Swedish brands, as measured by Brand Finance. The report covers a range of industries, including airlines, and provides a detailed analysis of the methodology used to determine brand value. The report emphasizes the importance of monitoring brand performance and using financial rigor to understand the value of brands to the business. It also highlights the challenges faced by marketing teams in communicating the value of their work to boards and finance teams. Overall, the report provides valuable insights into the value of brands and the importance of effective brand management.
