The State of Patient Centricity 2020 report by the Economist Intelligence Unit explores the challenges and progress in achieving patient centricity in clinical trials. The report highlights the importance of deep, collaborative relationships involving the entire organization and the need for real partnerships with patients. It also discusses the rapid adoption of information technology and the potential impact of COVID-19 on patient centricity. The report concludes that achieving patient centricity requires a shift from patient-first intentions to true co-creation, which will transform both the future of research and development.
