The report, sponsored by Maersk, examines the challenges facing supply chains in the lifestyle industry, including environmental sustainability, labor standards, and technology adoption. The pandemic has exacerbated these challenges, particularly in critical production and consumer markets such as China and Italy. The report also highlights the importance of supply chain agility, flexibility, and resilience, as well as the need for traceability and sustainable production. The authors surveyed 450 supply-chain executives and interviewed experts to gather their views on the future of supply chains in the industry. The report concludes that the pandemic has provided a catalyst for much-needed reforms in supply chain management.