中国进口宠物食品白皮书2023英

OpportunitiestoBuilda$1BillionPetFood BrandinChina ChinaImportPetFoodMarketwhitePaper2023 天猫国际 C2CAPITALPARTNERS FararnyguesiansorcaminerisregardingLhisreporl,pleaseconlaclthefollowinigbyermai.: ChenTan SamHuang OperationsatTmalls.ooalPa: MirertaratC2Caical2arners Fmail:chenyun.tcoalitaha-iic.com Lmai.:sam.huangc2cepitalpaitners.com Authors Global('TMGr Asthccross-aordcrc-commerceclatformcf AlibaoaGroul,Imallclobal(IMis)alwaysintendstoproviclethecrigjina.cruireoverseasproducts forourconsuimersnChina,anchelpoverseas brardlhaveadirectconnectionw'tain-borcler/clomesticconsumcrstocstablishcranc awarene5s C2CapitalPartners('c2") C2wa5establishedin2016nHongKong,with Albataastheanchorinvestor,toinvestin companiescapita.isingontheconsumcticrgrcwthandconsumptionJpgraceofthegrowingChinesemiddlcc.ass.Adoptingalong-term parte'shipmoclelwiththemanagementofinvesteecomoanies,itprovidesvalue-adclec rowchcapital,c2intenclstosupportcompaniesthrouighuniquechnamarketinsightsandkncw-howinclueirg,bu:rotlimtedto,logistics, branding,narketing.omri-chaine.5alsand cistributicn,andlastmil=cclivery.C2has investedinleadingpremiumgetfoodoranclsfromNothAmcrica.Givenitsuniqucvaluep'opcsitio?, C2hashelpeditsparnersachieveimportant milestcnesinChina. C2CAPITALPARTNERS 天猫国际 Lversincc-eb214when1mallGlobal established,morethan26,oouorancsacross 5,Jcucategoriesfromover95countriesarclrecionshavejoineclth²platform.AsNo.1cross-borderplatform,1mallGlobalhaswitnessedthe chargj=ofconsuimerinsigh5-frompul'ely purchasetcself-fulfillment.IrJu.y2u20.Imal. newdiscovery,Atthesametime,ImallGlcbal acceleratasbrarclintrcclJctiontoninamarketbyprovicdlngifull-solticrforgloba!merchants,nstonlythroughlagsrip-stcremocle.,buta.sosirec: importanclove*seafulfillmentmcclel. Moredetails,pleasevisit: https://c2capitalpartners.com SteerlngCommittee ChaoYang(洋鲜)洋咩 GpnpralManagFrTmallGlnba!Ppt SamHuang Dirertor Authors ChenTan(辰药)辰筠 OperaticnsImallGloba!ret QidanZhao SeniorAssociateC2Cap'tal FionaChen A550ciateC2apital Acknowledgement insights,especiallyTimothySuandsikkiYan. Introduction China'spetfoodmarkethasexperiencedrapidgrowthoverthe pastfiveyears,and2o22isestimatedtobeanotherstrongyearof datafromDouble11thatshowedthetotalpetfoodrmarketgrew -25%YoY,withpremiumimportbrands1growingevenfasteratover~40%YoY(Double11isChina'slargestannualonlineshoppingfestivalandcanaccountforuptoone-quarterofbrandsannualsalesj. withmanyglobalbrandsseeinggrowthslowdowninhome markets-2022YoYgrowthisestimatedat~6%intheUnitedStatesand~5%intheEuropeanUnionmarkets2-Chinaisbecomingakeyfocusforfutureqrowth.Astheindustrylookstoward2o23,brands arecuriousabouthowChina'spetindustrywillcontinuetoevolve. webelievethecoredemanddriversforpetownershipandpet foodpremiumizationcontinuetobestrong.Evenafterthe significantgrowthobservedinChinaoverthepast5years,China's Combinedwithapotentialpost-coviDreboundinconsumptionandinternationaltravel,theremaybeevenstrongerdemandforglobalpetfoodbrandsintheyearsahead. 1s1J-t-'reula-Skusprit++gl/Ust/k,u-Hiutet-m1-eGltlsl sour:c:三JI 75% 15%0 3:55h 25% TheChinesepetfoodindustrycontinuesto shinein2022 from2016to2021.Thisrapidgrowthhighlight:petfoodasahrightspotamongtheChineseconsumerproducisinclustryandplacesChinaasoneofthefastest-grcwringrmlarketsintheglobalpetfooclanclscdpe.[SeeFig1] Dataonthepetfoodmarket'sperformancein2022isstillbeingcompiled,butitiscstimatcdtobcanothcrstrongycarofgrowthjudgingfromDoublel1=alcs.BascdondatafromTmall,petfoodsalesgrew~25%:YcYduring2022Double11,whichisevenfasterthanthe~20ssYoYgrrnwthseenin2021Double11. -0.5 ~5.5 2.5 Dog LAGiR16-19 [Fig1]Petfoodcontinuedstronggrowthinrecent5years?ChinaPetFoodMarketGMv(BLUSD) 3xof2016 0 CAGiR19-21 1solr:c 2016 t-carabcppe-Bar,2l22 2019 2021 ≥4k T1 Malc 905 T2 4-20k 205 705 20-40k >40k Female Betore70s T3ancothers d 20% 40% 60% %08 100% Atthecoreofchina'spetfoodmarket'srapidgrowthistheexpansionofpetownershipinChina.Anincrcaseinnewpetowncrs-andbyextension,anincreaseinthenumberotpets- accountsforabouthalfofthemarket'sgrowth,whileincreascsinspendingpcerpetmakeuptheotherhalf Thisexpansioninpeltwnershipmaybelinkedlochina'suriderlyingdemographiclrends.A Bain&Cormpany5urveyfrom2oz1showedthat-45s,ofnewpetownerswereborninthe1990=and~355swereborninthe1980s.[5ceFig2]Thisgroupotpeopleborninthc19B0sand1990swasthcfirstgcncrationbornunderChina'sane-childpolicy,andtheyviewpetsina fundamentallydifferentwaythantheirprecedinggenerations. Forthisgroupofcorisuners,pelsareplayiniganinporlantemotionalrcleasexlencled[amilynembers,whichisverydifferentfromearliergenerationswhoviewpetsmoreasfunctional animals(suchasguarddogs).Thisshiftinattitudeshastueledcamandtorpremium commercialpetfoodthatpromotcspethealthandwellbeing:andhasdriventheavcragcpcr-petspendingonpetfaodtogrowby~15eachyearsince216. Althoughtheorie-childpolicyhasbeendisconitinuedsince2o15,theimpactonconsurmerbehaviormaybelongerlasting. [Fig2]Nevpetownersareyounger,morefemal