The report, Competition at the Crossroads, highlights the challenges faced by technology executives in the current disruptive market environment. The report notes that the increasing competitive pressure requires better strategic planning and action, but many executives are not satisfied with the results they are getting. The report identifies common institutional hurdles that hinder management's ability to address competitive change, including a lack of investment in strategic planning, a focus on short-term profitability, and a bias on current products, customers, and technologies. The report is the first phase of research and discussion undertaken by the Competitive Strategy Roundtable.
