The report, "Competitive Gain in the Demand Chain," discusses the importance of go-to-market strategy in today's business environment. It highlights the complexity and importance of the process, which involves orchestration, organization, and optimization of product launches and marketing campaigns across the sales, distribution, merchandising, and customer support channels. The report also notes that optimized organizations are investing in new logistical, technological, and operational expertise to connect the creative and strategic vision of the go-to-market process with the delivery of a superior customer experience. The report concludes by stating that demand chain performance (DCP) has become the new gold standard for agile and adaptive organizations seeking to drive sales effectiveness and competitive advantage.
