The CMO Council's "State of Marketing" research in 2007 revealed that CMOs were primarily focused on branding and visual identity, while customer engagement through digital communities and retention strategies were lower on the priority list. However, as the role of the CMO has evolved, they are now expected to drive business growth and identify new opportunities. Vindicia Insights highlights the importance of monetization in this new landscape, and provides best practices and strategies for maximizing existing experiences.
