The CMO Council's study "CMOs and the Spark to Drive Growth" reveals that some marketers focus on traditional marketing activities such as demand generation and campaign-driven marketing, while others embrace a more creative and engaging strategy fueled by storytelling and branding. However, the study also identifies a group of marketers with a long-term growth mindset who are taking marketing's traditional role to a new level to drive profitability. These leaders prioritize, focus, and collaborate differently, with a focus on common goals, mandates, and approaches. The CMO's Growth-Driving Playbook provides insights into how these leaders are advancing the growth agenda and shaping the role of the modern CMO.
