CMOs are playing a crucial role in driving growth for their organizations. According to a recent report, marketing leaders are shifting their focus to gaining business lift. The report includes insights from executives at Aetna, AthenaHealth, ARIAD Pharmaceuticals, Aston Martin, Cambrex, and Century Communities. These executives share their best practices and leadership strategies for driving growth. Overall, the report highlights the importance of CMOs in the growth agenda and provides valuable insights for marketing leaders.
