The CMO Council White Paper and Opinion Editorial highlights the importance of content as the cornerstone of customer engagement and relevance. Marketers must become thought leaders, knowledge brokers, and insightful publishers to build rapport with target audiences. In today's multi-channel, search-oriented media landscape, corporate buyers, specifiers, and influencers tend to tune out traditional marketing and communications. The real challenge for marketers is to define strategic agendas and advocacy platforms that condition and predispose decision makers, as well as harvest opportunities and prospects for sales. The CMO Council is dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
