The ecommerce industry is expected to continue its growth trajectory in 2022, with five trends shaping the future of digital retail. These trends include putting content at the center of commerce, removing "bumps" in the last mile, creating spaces of discovery, personalizing the customer experience, and using new technologies to improve efficiency. Retailers are expected to focus on enhancing their baseline ecommerce experience and moving beyond just a website to include new channels such as livestreaming, social commerce, and the metaverse. The use of automation, robotics, drones, and driverless vehicles will also play a key role in building flexible, future-proof last-mile networks to relieve the pressure on the supply chain and store associates. Overall, retailers are expected to continue to adapt and innovate to meet the evolving needs of consumers in the digital age.
