The ecommerce fashion industry is evolving rapidly, with online fashion's market size expected to grow to $1 trillion by 2025. Global expansion is continuing, with the West being ruled by average revenue per user (ARPU) while the East continues to grow. The industry is divided, with the middle migrating and brands must choose their path. Profitability is becoming more important, with brands moving away from the shadow of profitability and into the light of analytical data. Ecommerce and personalization are uniting, and multi-channel means immersion, not technical complexity. In-store retail remains, and omni-channel is becoming more popular. Fashionable predictions include social, loyalty, and intimacy, as well as returns. The COVID-19 pandemic has accelerated the growth of online fashion, but it has not changed everything.
