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The Middle East and North Africa (MENA) region is facing a climate emergency, with rising temperatures, growing emissions, and significant economic implications. The gap in climate action is widening, and consumer concern is increasing. The report highlights key beliefs for the future, including risks and opportunities, and emphasizes the critical juncture that MENA is at. The region's net-zero ambitions are urgent, and corporate climate action is starting to take shape, but there is still a long way to go. Consumers in MENA expect companies to take bold action, and the region's path to sustainability is shaped by its economic context and resource profile.