2022全年度移动广告流量观察白皮书

•AppGrowing AppGrowing(Appgrowingxiaoya) • • AppGrowing AppGrowingAI •APP// •App • • 2022 AppGrowing App 2022 2023 TopMarketing QuestMobile 4202149% ip 34 IP · + Web3.0 2022VS2021APP 1 2 36.15% 6.33% 5.24% 5.95% 19.93% 19.56% 32.88% 31.83% 2022 2021 5.14% 6.24% 4.68% 4.41% 3.89% 4.14% 2.18% 2.40% 2021.11.30-2022.11.30 2022AppGrowing4 Q2 7Q38- 1110 5500w+ 2022 5500w+ 123456789101112 :AppGrowing *2022.01.01-2022.12.26 15% 9% 2021 2022VS2021 2022 16.68% 15.37% 9.31%9.03% 7.73% 5.64% 3.82%3.54% 9.22% 11.95% 7.53%7.09% 10.64% 3.89%3.44% 17.92% 2021 :AppGrowing *2022.01.01-2022.12.26 2022 Q4 2022 26.74% 15.34%12.40% 10.00% Q1 5.91%5.28%4.16%3.65% 15.69% 15.61% 8.68%8.16%7.07%7.04% Q2 4.05%3.97% 17.51% 16.96% Q3 8.66%7.45%5.30%4.46%4.02%3.56% 16.94% 14.43%12.02% 8.46%8.17% Q4 4.45%3.84%3.75% :AppGrowing *2022.01.01-2022.12.26 App37 2022vsApp App 69.42% 69.37% 72.36% 70.60% 30.58% 30.63% 29.40% 27.64% Q1Q2Q3Q4 2022 2.521.510.50 0 50 100 150 200 :AppGrowing *2022.01.01-2022.12.26 Q2Q3 202140% 12 2022vs 80% 60% 40% 20% 0% 123456789101112 2022vsApp 9000 6000 3000 0 123456789101112 :AppGrowing *2022.01.01-2022.12.26 40.17% 16.12%39.35%2021 5-7 70% 2022 47.62% 29.16% 15.98% 1.37% 2022VS2021 2021 2022 80% 75.43%74.69%73.29% 68.26%68.35% 63.88%64.52%64.04%65.26% 60% 58.12%55.88% 45.19% 40% 20% 0% 1 2 3 4 5 6 7 8 9 10 11 12 :AppGrowing2022.01.01-2022.12.26 TOP4100% 5-60s 5-15s 16-30s 31-45s46-60s 16-30s 31-45s 16-30s 46.42% 31-45s 2022 515 1630 3145 4660 31.22% 19.51% 31.22% 12.86% 18.56% 17.40% 35.96% 29.98% 27.43% 40.78% 21.67% 21.67% 40.83% 46.42% 34.75% 34.33% 28.87% 26.99% 18.24% 17.88% 16.85% 12.72% 13.18% 11.24% :AppGrowing2022.01.01-2022.12.26 5-60s 50%15% 3~4 AppGrowing47+20+80+ 8+ 2022 60% 40% 20% 0% 49.63% 18.63% 9.32% 60% 40% 20% 0% 52.34% 16.50% 8.01% 80% 60% 40% 20% 0% 60.39% 13.35%6.22% 60% 40% 20% 0% 52.98% 18.18% 社交婚恋 8.81% 80% 60% 40% 20% 0% 58.27% 生活服务 17.62%8.13% 80% 60% 40% 20% 0% 58.27% 工具应用 17.62%8.13% :AppGrowing 2022.01.01-2022.12.26 16.51%13.75% 2022 巨量引擎 6.52%6.31%6.24%5.41%5.03%4.97% 17.09%16.97%14.39% 12.18% 腾讯广告 6.00%5.87%3.54%3.47% 15.63% 百度营销 8.78%6.58%6.15%5.20%4.70%4.46% 4.28% 22.24% 11.29%9.88%9.31%8.97%7.89% 快手磁力引擎 5.16%4.39% :AppGrowing2022.01.01-2022.12.26 * 9.00% 2022 巨量引擎 5.80%5.20%5.10%5.00%4.60%3.30% 15.50% 腾讯广告 6.90%4.80%4.40%3.10%2.90%2.90% 9.00% 百度营销 5.00%4.70%4.10%3.60%3.50%3.10% 22.10% 快手磁力引擎 7.40%5.90%4.00%3.60%3.30%3.00% :AppGrowing2022.01.01-2022.12.26 * QQ •QQ •+ •QQ •QQMusicZone • • •Plus” •XR • • • • •116” • •VR • •AI+ •AIAIGC •ApolloRT6 • • • •KFS • • • •AI • • • • • 2021QQApp 0.3% 2022MAU 3.5% 6.0% 8.6% 2022 2021 7.5% 1.6% 26.8% -9.3% QQ 4.91% 0.41% 2.70% 3.33% 1.46% 0.76% 2.85% 2022 2021 0.75% 2022 202211 QQ2526~35 55% 2022 tgi QQ130126125 2532.6% 8.06% 52.83% 26~35 33.4% 19.64% 36~45 24.27% 18.36% 46 9.37% 12.55% 19.25% 47.17% 22.14% tgi QQ 158139132 25 32.61% 54.98% 26~35 30.27% 36~45 23.82% 45.02% 46 17.64% 8.20% 18.45% 18.49% 22.35% 19.31% 13.21% 202211tgi 54% 25 2022 tgi 142140 QQ135 25 32.99% 54.39% 26~35 32.07% 36~45 23.77% 45.61% 46 16.81% 8.25% 19.50% 19.06% 22.37% 18.74% 12.08% tgi 140137134 25 32.58% 54.74% 26~35 30.80% 36~45 20.55% 45.26% 46 20.11% 5.77% 14.58% 17.52% 23.02% 21.98% 17.13% 202211tgi 25 2022 tgi 151138134 25 38.76% 52.74% 26~35 29.64% 36~45 25.60% 47.26% 46 18.19% 8.52% 19.26% 19.11% 21.91% 18.70% 12.52% tgi 141138131 33.78% 25 26~35 36.86% 36.88% 10.68% 21.78% 19.82% 66.22% 36~4519.61% 469.40% 20.70% 16.55% 10.47% 202211tgi TapTap 2022 tgi 134130128 2542.42% 13.76% 54.51% 26~35 42.11% 24.51% 36~45 16.78% 14.27% 46 8.68% 8.64% 20.26% 45.59% 18.57% tgi TapTap 130129125 25 41.50% 56.03% 26~35 40.79% 36~45 12.30% 43.97% 46 5.41% 11.14% 22.08% 19.65% 21.25% 16.17% 9.72% 202211tgi MAUTOP40 APP MAU 101,240 85,99579,578 4 64,781 5 62,408 6 61,340 7 QQ 59,060 8 50,245 9 47,024 10 46,882 11 42,765 12 41,091 13 40,513 14 40,367 15 40,219 16 37,385 17 35,889 18 33,086 19 32,672 20 QQ 30,893 MAU 21 28,587 22 23,629 23 22,863 24 22,512 25 QQ 20,012 26 19,018 27 18,450 28 15,869 29 15,498 30 15,483 31 14,711 32 UC 14,200 33 13,932 34 13,580 35 () 13,433 36 13,192 37 WiFi 12,795 38 12,511 39 12,511 40 12,358 2022.11 -TOP10 QQ 15,869 UC14,200 12,915 9,470 5,790 5,110 30,893 50,245 47,024 40,219 -TOP10 3,062 QQ2,082 1,983 1,881 1,794 1,561 1,427 6,457 4,963 15,483 2022.11 QQ -TOP10 MOMO QQ Soul 9,754 5,544 4,468 2,482 42,765 59,060 101,240 SteamTapTap 2,482 2,113 1,817 -TOP10 1,853 1,809 1,692 1,591 1,482 1,482 3,435 6,306 6,161 14,711 2022.11 -TOP10 23,629 22,863 18,450 11,406 7,697 41,091 37,385 33,086 32,672 64,781 -TOP10 13,433 12,358 7,458 4,521 4,062 3,246 28,587 46,882 61,340 85,995 2022.11 7221% 172 - 454 7221% 450 Via 73% 140 67% 131 X 58% 113 EdifierConnect 54% 185 X 41% 5790 41% 158 32% 492 Firefox 25% 899 - 131 - 359 275% 397 246% 1560 54% 117 35% 996 34% 15483 32% 124 23% 158 11% 2021.11-2022.11 Fanbook2021 9754 5544 1817 361 161 120 29