This report, "Artificial Intelligence in Customer Experience 3rd Edition," discusses the current state and potential of AI in the customer experience industry. The report highlights the growing importance of AI in processing and analyzing large amounts of data, as well as the increasing accessibility of AI technology. The report also provides tips for implementing AI in customer experience and discusses the top 3 most frequent applications of AI/ML. However, the report also acknowledges the challenges associated with implementing AI, such as the need for specialized skills and the potential for bias in algorithms. Overall, the report suggests that AI has the potential to revolutionize the customer experience industry, but careful consideration and planning are necessary for successful implementation.