This report discusses how artificial intelligence is transforming customer experiences. AI and machine learning systems allow brands to connect with customers in innovative and personalized ways, and can reduce cost-to-serve rates and issue resolution times. However, many companies are struggling to fully utilize these technologies due to high price points and other barriers. The report also highlights some specific ways in which AI is being used in customer experience, such as through chatbots, email analysis, and online reviews. Overall, the report suggests that AI has the potential to greatly improve customer experiences and help businesses gain a competitive advantage.