The CX Automation in APAC Benchmarking Workbook 2022 provides insights into the best practices for implementing automation in the Asia-Pacific region. The report surveyed CX professionals and found that 44% are using automation to empower self-service and chatbots, and to better understand customers. Automation allows businesses to tailor customer service to consumer preferences and adapt to cultural norms. However, achieving success with automation requires high-quality data practices and careful workflow implementation. The benchmarking workbook, compiled by CX Network and yellow.ai, provides learnings from the best-in-class automation strategies used by CX experts.
