The 2022 Customer Experience in Asia-Pacific Report highlights the importance of enhancing customer experiences to avoid losing clients to competitors. The report reveals that 59% of APAC businesses are increasing their investment in customer experience management to meet rising customer expectations. The World Economic Forum states that APAC holds vast opportunities for brands, but companies must be aware of cultural and linguistic preferences to customize services and experiences. The report emphasizes the critical trend of digital experience excellence to gain a competitive edge in the region. The survey of 112 CX practitioners across Asia-Pacific explores key CX trends, customer behavior shifts, spend priorities, and experience management pain points.
