The "Customer Experience in APAC 2021 Report" highlights the strategies being implemented by brands in the APAC region to optimize their customer experience (CX) efforts in the face of disruption from the Covid-19 pandemic. The report emphasizes the importance of understanding the shifting nuances and trends specific to customers in the region, such as the rising prominence of digital CX. The report is based on survey data from a group of leading CX experts who offer their observations of APAC trends over the last 12 months. The report provides insights into key trends, preferences, and challenges faced by brands in the region.
