2023年母亲节朋友圈报告

2023 MOMENTS MOTHER'SDAY reddit Image:Unsplash Brandscanengageinavastarray ofMother'sDaytopicsonReddit. Fromlovedonessearchingforthebestgifts,momssharinghumorousappreciationposts,tounfilteredparenthood MOMENTS2023 Reachkeyaudiences thatcan'tbefoundelsewhere 1-in-2 Usredditorspurchase giftsforfamily/friends 14%24%31%35%35%42%52%onMother'sDay2 +27% USredditorsaremore likelytopurchasegifts 回fortheholidaythanthe avginternetuser2 FacebookInstagram Pinterest TikTokYouTubeTwitterSnapchat (alsohigherthanFB,IG,SC,TT,YTusers) UNDUPLICATEDUSAUDIENCE: moms1 1-in-5 Source:GWIUSA1Q22022and2Q42021.*Momdefinedasparenttoachildofany ageandpurchasedefinedasbuygiftsannuallyonMother'sDay. USRedditusersaremoms1 MOMENTS2023 Family&RelationshipCommunities bythenumbers 63M3B367M MonthlyAdsMonthlyViewsMonthlyEngagements AddressableVisitors(+85%YoYgrowth) MOMENTS2023 RedditisahubforeverytypeofMother'sDay DIscussIons r/beautyGIFT r/funny Humorousr/mommitUNFILTERED Mother'sdaygiftsideas RESEARCHAPPRECIATION Hottake,butMother's Myalmost2year-oldDayisnotreallyforyou Lookingtopickupsomegiftsforson'sMother'sDaysurvey onceyou'reagrandparent mymomduringthesale.She'sin her50sbutishonestlypretty TURNREDDITORS fromdaycare USERELATABLEDEMONSTRATEHOW coolandlooksyoungerthan50InTOCuSTOmERSLANGUAGETHATItisbutitisn't.IfyourchildrenareYOURBRANDCAN forsure.Shelikestrendy WHENPURCHASE PARENTSWILLgrownandyou'renolongerinthe thickofmotherhood,thedayisn't PROVIDEEMOTIONAL products(flawlessfilter,FentyInTEnTISSTROngAUTHENTICALLYaboutyou.Sure,let'ssendacardSUPPORTFORTHE glossbomb,etc.)butalsoUNDERSTAND appreciatesasolidquality andflowersandrecognizeyouas UpsAndDowns product.Anyrecswouldbegreat! USredditorsare27%ourmom,butthereshouldbemore Makeup,skincare,orhair(she'sMomsonRedditare7xtimeandeffortputintocelebrating +36%YoYincreasein morelikelytopurchase momscurrentlyraisingchildren. alwayslookingformorevolume)! Q12 giftsforMother'sDaymorelikelytolookfordiscussionaround relatableparentcontentIsaythisassomeonewhoseMILparenthoodstruggles comparedtotheavg comparedtotheavg expectsmyhusbandtakethekidsonReddit.3 internetuser+anddrive2+hourstohangoutwith competitorplatforminternetuser+competitorher. aboutaNatashaDenona users.1platformusers.2 544AwSave palette?TheSephorafavoritesBESTCOMME kitsaregreatagreatgiftidea -therecipientgetstotryout Haveyoutoldhimit'snotok,and optionsandthenpicktheirpreference. Ididn'tknowmymomsnametilll yourexpectationsfortheday?My numberonerecommendationtonew waslike10.Shejustnevertold parentsisbeopenandcommunicate I'mplanningongettingmy melolIhadthesudden yourexpectationsfortheday.It's momafewYSLvoluptebalmsrealizationonedaythathernewterritoryforfamiliesandyour andgettingthemengraved namewasn't"mom" SOmayhavegrownupwithadifferentwayofcelebratingtheday Moments 2023 Source:GwIUSA:1Q42021competitorplatforms:FB,IG,SC,TT,Tw;2Q12022coplatforms:FB,IG,SC,TW,TT;3Brandwatch,Global ParentingInterestGroup,09/20-08/21vs.09/21-08/22;2struggleORstrugglingORdifficult Howandwhen toactivateonRedditforMother'sDay MOMENTS2023 Image:Unsplash. SurroundMother'sDayconversations Over6KRedditcommunitiesmentionMother'sDay LifeAdvice Humor Entertainment Q Marriage Dating Travel Cooking Parenting InterestgroupswiththemostMother'sDaymentions MOMENTS2023 Source:RedditInternalGlobalDataMay2022 Conversationstartstopickupaweekpriorto theholiday,peakingonMother'sDayand sustainsforafewdaysafter. Mother'sDay+1k% inmentions2 Redditisthe go-toplacefor Mother'sDay conversation+236%inmentions weekprior1 ionsformonthofMay. 05/01/202205/08/202205/15/2022 DAILYMENTIONSRELATEDTOMOTHER'SDAY MOMENTS2023 YourMother'sDay campaignstrategy Amplifyyourbrandandreachaleanedinaudiencethat can'tbefoundelsewhere.Everyplanisdifferent,buttheguidelinesbelowcanbeusedasatemplatetosurroundMother'sDayconversationsonReddit. Strategy:BuildawarenesswithbroadtargetingandaRedditTakeoverleadinguptothebigday Strategy:OwnthepeakoftheconversationwithaMother'sDayHighImpactPackage Strategy:RetargetyourmostengagedusersanddriveconversionsduringMother'sDay 5/7-5/13:Buildawareness5/14:Makeanimpact5/14-5/18:Driveaction ConversationsrampuptheweekbeforeMother's ConversationspeakonMother'sDay Conversationsremainelevateduntilafewdays DayafterMother'sDay CAMPAIGNFLIGHT MOMENTS2023 Source:RedditInternalGlobalDataMay2022;Image:Unpslash 6:01 Search Pre-Mother'sDay:BuildAwarenessQr/Mommit Buildawarenessasconversationsramp-upthe CATEGORYTAKEOVER weekleadinguptoMother'sDay Youradcopygoeshere.Youradcopygoes Yourcampaignstrategy RecommendedAdProducts TargetedImpact+TargetedMediaYourBrandHere! REDDITTAKEOVERFIRSTVIEW RecommendedAuctionBidTypes CPVCPM Objective:VideoViewsObjective:Reach link.comYourCTA 42kQ80share OHOTPOSTSV日 Bestof@r/Mommit RecommendedTargetingToppostsfromthepastmonth oof.Ioriginally INTERESTGROUPTARGETINGlioncostu LifeAdvice,Parentinghatedital Mom Moments 2023 1:27REDDITTAKEOVER Mother'sDay:MakeanImpactQSearch OwnthepeakofMother'sDayconversationsontheholidaywithNewsHomePopular thehighimpactPackageHOTPOSTSOG