2023年母亲节朋友圈报告（英文）

2023 MOMENTS MOTHER'SDAY reddit Image:Unsplash Brandscanengageinavastarray ofMother'sDaytopicsonReddit Fromlovedonessearchingforthebestgifts,momssharing humorousappreciationposts,tounfilteredparenthood MOMENTS2023 Reachkeyaudiences thatcan'tbefoundelsewhere 1-in-2 Usredditorspurchase giftsforfamily/friends 14%24%31%35%35%42%52%onMother'sDay2 +27% USredditorsaremorelikelytopurchasegiftsfortheholidaythanthe FacebookInstagramPinterest TikTok YouTubeTwitterSnapchat avginternetuser2 (alsohigherthanFB.IG,SC,TT,YTusers) UNDUPLICATEDUSAUDIENCE: MOMS1 1-in-5 Source:GWiUSA1G22022and2Q42021.*Momdefinedasparent.toachildofany USRedditusersaremomsi MOMENTS2023 Family&RelationshipCommunities bythenumbers 63M3B367M MonthlyAdsMonthlyViewsMonthlyEngagements AddressableVisitors(+85%YoYgrowth) MOMENTS2023 RedditisahubforeverytypeofMother'sDay conversation r/beautyGIFTHUMOROUS r/mommit r/funny UNFILTERED Mother'sdaygiftsideas RESEARCHAPPRECIATIONDISCUSSIONS Hottake,butMother's Myalmost2year-oldDayisnotreallyforyou Lookingtopickupsomegiftsforson'sMother'sDaysurvey mymomduringthesale.She'sin onceyou'reagrandparent her50sbutishonestlyprettycoolandlooksyoungerthan50 TURNREDDITORSINTOCUSTOMERS fromdaycare USERELATABLEDEMONSTRATEHOW WHENPURCHASEPARENTSWILL LANGUAGETHATItisbutitisn't.IfyourchildrenareYOURBRANDCAN grownandyou'renolongerinthe forsure.Shelikestrendy thickofmotherhood,thedayisn't PROVIDEEMOTIONAL products(flawlessfilter,FentyINTENTISSTRONGAUTHENTICALLYaboutouSure,let'ssendacardSUPPORTFORTHE glossbomb,etc.)butalso appreciatesasolidquality product.Anyrecswouldbegreat! UNDERSTANDandflowersandrecognizeyouasUPSANDDOWNS USredditorsare27%ourmom,butthereshouldbemore Makeup,skincare,orhair(she's morelikelytopurchase MomsonRedditare7xtimeandeffortputintocelebrating momscurrentlyraisingchildren. +36%YoYincreasein alwayslookingformorevolume)! morelikelytolookfordiscussionaround giftsforMother'sDay relatableparentcontentIsaythisassomeonewhoseMIlparenthoodstruggles comparedtotheavg internetuser+ comparedtotheavg expectsmyhusbandtakethekidsanddrive2+hourstohangoutwith onReddit.3 aboutaNatashaDenona competitorplatforminternetuser+competitorher. users.1platformusers.2544ceAwaSat palette?TheSephorafavoritesBESTCOMMENT kitsaregreatagreatgiftidea -therecipientgetstotryout@BESTCOAHaveyoutoldhimit'snotok,and optionsandthenpicktheiryourexpectationsfortheday?My preference.Ididn'tknow.mymomsnametill!numberonerecommendationto.new waslike10.Shejustnevertoldparentsisbeopenandcommunicate I'mplanningongettingmymelolIhadthesuddenyourexpectationsforthedaylt's: momafewYSLvoluptebalmsnewterritoryforfamiliesandyour realizationonedaythather andgettingthemengraved namewasn't"mom SOmayhavegrownupwitha differentwayofcelebratingtheday MOMENTS 2023 Source:GWIUSA:1G4202Tcompetitorplatforrms:FB,IG,SCjTT,TW:2Q12022cms:FB,1G,SC,TW,TT:3Brandwatch,Glcob ParentingInterestGroup,09/20-0B/21vs:09/21-08/22;2struggleORstrugglingORdifficult HowandwhentoactivateonRedditfor Mother'sDay MOMENTS2023 Image:Unsplash SurroundMother'sDayconversations Over6KRedditcommunitiesmentionMother'sDay Humor Entertainment LifeAdvice Marriage Cooking Dating Travel Parenting InterestgroupswiththemostMother'sDaymentions MOMENTS2023 Source:RedditIntemalGlobalDataMay2022 Conversationstartstopickupaweekpriorto theholiday,peakingonMother'sDayand sustainsforafewdaysafter. Mother'sDay+1k% inmentions2 Redditisthe go-toplacefor Mother'sDay conversation+236%inmentions weekprior1 05/01/202205/08/202205/15/2022 MOMENTS2023 ion DAILYMENTIONSRELATEDTOMOTHER'SDAY YourMother'sDay campaignstrategy Amplifyyourbrandandreachaleanedinaudiencethatcan'tbefoundelsewhere.Everyplanisdifferent,buttheguidelinesbelowcanbeusedasatemplatetosurround Mother'sDayconversationsonReddit Strategy:BuildawarenesswithbroadtargetingandaRedditTakeoverleadingupto thebigday Strategy:Ownthepeakoftheconversation withaMother'sDayHighImpactPackage Strategy:Retargetyourmostengaged usersanddriveconversionsduringMother's Day 5/7-5/13:Buildawareness5/14:Makeanimpact5/14-5/18:Driveaction ConversationsrampuptheweekbeforeMother's ConversationspeakonMother'sDay Conversationsremainelevateduntilafewdays DayafterMother'sDay mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm CAMPAIGNFLIGHT MOMENTS2023 Source:RedditIntemalGlobalDataMay2022;Image:Unpslash 6:01 Search Pre-Mother'sDay:BuildAwarenessQr/Mommit Buildawarenessasconversationsramp-upthe CATEGORYTAKEOVER weekleadinguptoMother'sDay Youradcopygoeshere.Youradcopygoeshere.Youradcopygoeshere. Yourcampaignstrategy RecommendedAdProducts TargetedImpact+TargetedMediaYourBrandHere! REDDITTAKEOVERFIRSTVIEW RecommendedAuctionBidTypes CPVCPM Objective:VideoViewsObjective:Reach link.comYourCTA Q80,share OHOTPOSTSV日 Bestof?r/Mommit RecommendedTargetingTopposts.fromthepastmonth oof.Ioriginally INTERESTGROUPTARGETINGlioncostu LifeAdvice,Parentinghatedital Mom MOMENTS2023 1:27REDDITTAKEOVER Mother'sDay:MakeanImpactQSearch OwnthepeakofMother'sDayconversationsontheholidaywithNewsHomePopular thehighimpactPackageHOTPOSTSQG