This report discusses the importance of providing excellent customer service, particularly in the post-sale phase, in order to secure brand loyalty. The report cites a survey by PwC, which found that reliability and exceptional customer service were the top criteria for consumer loyalty, with 46% and 26% of consumers respectively citing these factors as most important. The report also notes that electronic devices, which are becoming increasingly complex, can present challenges for customers and highlights the importance of providing support to help them set up and use their devices effectively.
