The report highlights the importance of actionable data for businesses in the US and UK. According to a survey by Dun & Bradstreet, 52% of European business decision-makers believe their firms cannot survive without relevant, up-to-date, and compliant business data. However, data is often not structured in a way that allows for actionable insights. To address this, business leaders should engage to define which measures, metrics, and data points will help them make actionable decisions. While actionable data is essential, it cannot be transformed overnight. The exponential growth in data requires a data-driven approach, and business leaders must focus on data literacy and the critical insights that can be derived from it.
