The report highlights several challenges in data analytics, including concerns over data security and privacy, limited access to data, lack of training and skilled personnel, excessive complexity in existing systems, and a lack of a centralized tool for capturing and analyzing data. Other challenges include a lack of an analytics strategy, non-intuitive and inconvenient tools, and a lack of proper technology. Additionally, the report notes that data analytics is not a key focus for many organizations. The authors of the report are a group of award-winning journalists and writers with expertise in business, technology, and other fields.