The report argues that breaking up big online platforms or restricting them from collecting user data will not improve digital privacy and may harm consumers and workers. The report highlights that data is a nonrivalrous good, meaning that multiple parties can use data without depleting it for others. As a result, when consumers share their data with companies to access free online services, they do not experience a loss. Targeted advertising based on user data enables companies to provide valuable services to consumers for free, supports a thriving R&D ecosystem, and creates a high-value-added tech sector that benefits American workers. The report also notes that targeted ads do not harm consumers and that alternative online services that do not use targeted advertising are already available but are unpopular with consumers. Banning targeted ads would force companies to monetize their services with subscription fees against the wishes of consumers and at the expense of low-income consumers.
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