您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[QuestMobile]:洞见成长中的百样人生--快手用户价值分享 - 发现报告
当前位置:首页/其他报告/报告详情/

洞见成长中的百样人生--快手用户价值分享

2023-07-30-QuestMobile艳***
洞见成长中的百样人生--快手用户价值分享

!"#$%&'()* +5.9% !"#$%&'()%*+,A./0123456789: !"#&'7819:18$;<=> !"#$M-./0122"73456 !"#$M&'()*+ !"#01$%23,-.4/ 2022#0$2023#0$ +2.2% 12.13 11.87 9.05 9.58 !" #$%&' !"#0156789,- 2023-05 2022-05 76.2% 78.9% +2.7pp !"#$%&V($:;,-.<:/ 55.5 57.5 +2.0!" 2022-05 2023-05 !"#$%&V($*+,-.*/ 413.5 +9.3! 422.8 2022-05 2023-05 ;<=>?@A!BCDE%*+,FGHIJK”MIJN” DEPQR@ASTUVWXYZ !"#$%&()*+,-./&01 !N#%&'()*+, -./01#23 89.2% 89.0% 88.3% 88.9% 88.8% 7,883.6 5,439.3 6,550.1 6,639.2 7,146.1 2020! 2021! 2022! 2023e 2024e !"#?@ABCDEFGHIJLMNO 2023253!"-.#$%&4501TOP56789 No.1No.2N0.3No.4 No.5 "#$ 45.1% %&( *+( ,-#$ ./01 15.4% 12.1% 9.9% 4.6% OPQR%STU$%FGV!"AWXYZ[\]^_ [\[]^_`a$Mbcde7fDEFgh@ALMi&/0ęk lm !74.3% no +225.5% rstu pdq +51.5% +210.2% vwx no +70.5% +271.6% %&'() ./01 2345 *+,- 6789 :;<= !"#$%&'()%*!+,-./0123 56%7189:23 ;< 2023$5&'()*+,-Q)0123 56.0% 12.7% 10.2% 15.3% 71.3% !"#$%&'(#./011023 1$%"& 5.8% 1-3$% 3-10$% 10-30$% 30$%"# V#$%'()*+,- 1.15. 2023253 :;<=?@A 8.2!g 7.2 !g 31.3% 17.2%13.0%17.3%21.2% 51.5% !"#$%& '(#*+,-5* 1-2!3-5!6-9!10-19!20!"# 6.54K 2#2$%&1()*+,-./0 3.74K 2#2$%&1()1+,-./0 =>?@AB”DE%*!FGHIJK3L-.MNOPQRSMTU !"#[|&']~19 [\[]^_`[ÄhÅÇ[|&'ÑÖ/019. 5.9% >?@AB9C&DEFGH 5.7% IJKLM>?@NKK9C&DOPEFGH 2$"3# 22"2# 1$"(# &"1# 3"3# !"H$!"%&' ()H$()%&' *+, `abc XY1C 01 +,)- 2.63K BCD%EFGHIJKL 02 ./01 2.83K BCD%EEGFIJMN,OPQ(?R 03 %234 2.11K BCD%EFGSIJFT–VWX:Y 04 56)- 1.27K BCD%FHGEIJVTX,OZ:Y XYefghi 7fÜ)&'19áà !"#$%&'(2023$5&v(2022$5& +26.2% +28.5% +5.1% +5.6% +14.9% 107.1 4567 104.8102.9 9.7% 9.7% 6.8% 13.2% 128.2 114.7 30#$%& 31(3)# 3*(+0# +1(+)# +*()0# )1#$%, 2M2$^Q`7fíÜ)çìîIRSTLMMhÅïñóò 7fâäã<å/çéèêÜ)&' 30.2% )*)+,5./0!",123 39.4% 30.4% $89:;<=> 3:4:3 102.2101.9101.3101.2100.6100.6100.4100.3100.2100.0 45 67 !" #$%& '()* +, -./0 123 67 89:; <= >M@A BCD EF 89 w E-./0 ÇÉÑ TUVW 12OP 6789 kl*m ?@AB HIJK LMLN äã $% QRzT pqrs 12/03 ÖÜáà XPYZ QRS> :;<= no*m CD0E ]^_Y bcde _åçé &' [|]~ tAu: 45 $âáà U[\ !!# >6 ëíìî FG J`Ka fghij èêE-. ()*+ ˚ÄzT 7879:;<=>?@ABCD +,EFGHJK #$%& '( =>789 )*+, *- 7879:;<LCMNCD +,EFGHJK 2#22%2* 2#2$%2* 4567 2#22%2* 2#2$%2* 4567 XYefghi 14.5% 27.0% 12.5pp 16.9% 23.1% 6.2pp 12.7% 18.4% 5.7pp 10.3% 14.5% 4.2pp 53.1% 66.8% 13.7pp 45.5% 47.3% 1.8pp 43.0% 64.6% 21.6pp XYejkQl ôöçì?7f=õWXúBùû”:Ü)†0°<¢) 4546789:!";0<=>#$?@ABCD2E ?@)* 60.0% A@)* 40.0% 73.8% 26.2% A@ ?@ =õWX&'£7f§•¶°ß®© 4546789:!";0<=>#$?!"FGG#H@ ./%0./–2345%0 !V#%&'()&* 23.3+0.8:;24.1 !V#%+,-+* 169.7 +3.7<173.4 =>EF +4.7<144.9 =>BCD 23.3 +1.1:;24.4 140.2 2M2$^Q`í7f–=õWX&'îIRSTLMMhÅïñóò 103.2 102.0 102.0 101.9 101.4 101.0 101.0 100.8 100.8 100.3 100.0 =67>? @@AB =CDF @@AB !"#$ ïñ %&%' ìî ) ùûVW *+,- °l ./1 d® 23 ™de 4567 ±≤ 89 )∑zT :;< >6 =>?@ ∫ªK *mìî ôö úVW ùûóò §•¶ß ó+© Ø∞ µ∂ [!zT 67 45 ëíìî )(óò õ- ùûü† 颣 E-. v¨≠Æ ≥¥ ü†zT ∏π ]~ºΩ úVW [\[]^_`™3¨≠de =õWX&'7f-. OPQR CD =>789 STU WCD [\[]^_`rÆØ∞±de =õWX&'7f-. 2#22%2* 2#2$%2* 4567 2#22%2* 2#2$%2* 4567 1.7pp 15.4% 13.7% 6.4pp 16.3% 9.9% 7.0pp 18.3% 11.3% XYejkQl 16.1%27.6%11.5pp 19.4%24.1%4.7pp 14.8% 21.3% 6.5pp 16.3% 18.3% 2.0pp XYemn1C 7f≤≥ç쥵∂∑∏πWú∫ª” 4546789:!";IJKL?M=NO2EPQRST !"#$ 5.9% 5.6% %!"#$ 11.7% 15.0% &"#$ '"#$ 21.9% 19.0% 23.9% 23.5% 0.3pp 3.3pp2.9pp "#$ 18.2% 19.2% )"*+,#$ 15.2% 21.0% 2023$052022$05 7f≤≥çì≤åºú°FΩ”&ø 4546789:!";IJKL?8555ňVWXYZ[#\]R 18.2%17.6% 8.3% 3.1% !"H$ %&H$ !"'() %&'() [\[]^_`í7f¿≤≥ù¡îG¬√ƒJ\\hÅïñóò 110 105 100 95 GH>?IJ 106.2 105.4 104.8 104.3 103.1 103.0 102.4 102.3 101.9 101.7 101.1 100.9 100.8 100.6 100.5 100.2 100.1 100.0 !"#$%&'()*)+-./123456789;<=>?@ABCDEFGHIJKLMNOPQRSTAS ïñæø颣√ƒì≈…û$ÀÃ>œ–ij)∑zT◊≈¡ÿ›fifl‡èê‚„‰PABØ∞≈ÁÍÎlÏ)∑?@|Uóòªˆ˜¯—“”:›)∑fl% )(óò ö¡¬ »ì≈ ùûóò†Œ*+÷ªijü†zT ‹≈ ·å*m äã ÊÊOPçÈØ∞ºåÌÓ?@ÚÛÙ›¥ı˚J˝áà#$:› %ò& ôöVW∆«°l úVW ùû£ñ()ÕÃ>—“”‘’∫2zT Ÿ⁄¤ ∫ëfl‡ÕöçéABÂP≥ËØ∞]~ºΩÔÒ?@T[óò˘˙áà˛ˇ!"%òë‡ XYemn1C 7f≤≥ù¡≈•å∆«i»ù …dhÅC7fghÀÃc•úÕŒøœ*” 4546789 :!"IJKL;^_`#$? 45.5% 89:; 454676;89abcdef W+.X33[ 55.5% 2<2=#> YPZ[\X240.8 :!";^_`#$? GHI JKL KLMN MN OPQR OPQ 454676;89abcdef W+.X33[ RSTUVSTUWYVWXYZ[\ 26@=$> YPZ[\X154.9 ]^ _`a Z[\ bcd ]^ ef 7f–∑PQR&0—R–∑“”‘ )*)+,5._/0`bcdef_hi`bcdjkilm BCBC &)<D&)01 bc `a 11.0% 2697.8< 18.0% 160.6:; ]^ `a 2431.2= 136.1\@ XYeophi 7f–∑£’F÷◊ÿŸ+⁄ )*)+,5._/0`bcdnopqrs23ef)*))`*5t&uv 3000-4999元 11.8% +2.1pp 5000元以上 13.1% +0.7pp 7f–∑≤°«içì†0]~*+ )*)+,5._/0`bcdwxyz[| 2022-052023-05 +0.1pp 7.3%7.4% +0.2pp 2.6% 2.8% 2000-2999元 3000元以上 2M2$^Q`í7f––∑¤îhÅïñóò !" %&'% ()*+ ,- !"#$./02=$>?@JKLMNO\]^_`abc 73.0% %' ()* 70.6% 3456 789: 63.5% A$B >CDE 61.3% XYZ[ PQRS 55.5% hGde +,-!"#$% ;8<&'()* FGHI+,-./ TUfiW01234 g56789 XY r ¥µ‹›fiflk‡ÑÖk7f‚„‰ÂMÊÁVËdeÈÍÎÏ:»•9ÌÓÔÌXÒ ]W]F2V3^_`acde?R*+,f1gh XY Z[ 11,535.5! EF7L"7d `a Z[ 6,410.5! EFL2e"fd def Z[ 2,618.9! EFL7M"hd \]^_ Z[ 1,287.6! EFL77"Ld bcC Z[ 933.6! EFLgMh7"Ld =O Z[ 505.7! EF$e"7d XY r ˘=hÅ«i˙g¸Õ?de»•ìN˛ÅΩq6:ˇ!"£#ę$Ö%^&ìN ]W]F2V3^_c?RoE–qjkrcs+t ijk?R 5601 [ÚÛ[ÙÙı[ˆ ./01 []Û\J_ı_ˆ 23401 J[ÛÚUÚıUˆ 95.1%93.8%91.9% lcjk?R [_ÛU_\ıÙˆ [JÛ_ÙÙı_ˆ JJÛÚ˜Jı\ˆ 50.6