【优尔施25年轮】产品策划方案v3.0

【优尔施25年轮】产品策划方案 目录 一、项目概况...........................................................................................4 3.市场趋势............................................................................................264.市场需求............................................................................................275.市场机会............................................................................................28 1.策划背景..........................................................................................52.现状分析..........................................................................................63.项目阐述..........................................................................................7 四、项目竞品分析..................................................................................30 1.效果对比............................................................................................312.优尔施核心优势...............................................................................33 二、皮肤衰老过程及原因.................................................................8 1.生命的进程.....................................................................................92.认识衰老.........................................................................................103.皮肤老化因素................................................................................114.衰老的关键因素(一).....................................................................125.衰老的关键因素(二).....................................................................156.三个快速衰老阶段........................................................................187.皮肤衰老进程................................................................................198.抗衰时间选择................................................................................209.抗衰关键........................................................................................2110.抗衰产业时代发展......................................................................22 五、公司介绍............................................................................................34 1.公司简介............................................................................................352.核心团队成员..................................................................................363.公司环境............................................................................................373.生产与原料.......................................................................................38 六、品牌定位策划..................................................................................39 1.品牌故事策划....................................................................................402.品类思考...........................................................................................423.品牌定位..........................................................................................434.品牌使命...........................................................................................445.品牌原则...........................................................................................456.品牌理念...........................................................................................46 三、市场分析.........................................................................................23 1.市场前景........................................................................................242.全民抗衰老意识...........................................................................25 七、产品总体策划..................................................................................47 3.配套支持策划...........................................................................................784.额外支持策划..........................................................................................795.加盟优势策划.........................................................................................80 1.产品介绍.........................................................................................482.产品主打功效................................................................................503.核心成分........................................................................................514.核心技术........................................................................................525.作用原理........................................................................................536.作用流程........................................................................................547.产品特点........................................................................................558.作用深度........................................................................................569.抗皱实验效果................................................................................5710.操作前后胶原蛋白对比...............................................................5911.两边脸操作对比............................................................................6012.分龄定制........................................................................................6113.适应症状..................................................