The CMO Survey for February 2022 found that marketing budgets have returned to pre-pandemic levels, with 11.7% of overall budgets being allocated to marketing. Digital marketing spending, which accounts for 57.1% of marketing budgets, is expected to grow by 16.2% during the next year. The biggest reported digital marketing challenges are integrating customer data across all touchpoints and combining digital and offline data. Only one third of marketers surveyed have specific goals related to climate change, and fewer than half of marketing leaders think their companies are willing to make short-term financial sacrifices for climate change. Companies are less likely than in previous years to take specific actions to reduce the negative impact of marketing-related activities on the ecological environment.
