The beauty industry in the US is expected to continue growing in 2023, with an estimated total revenue of $90.2 billion across the omnichannel. The report highlights the importance of personalized shopping experiences and how brands and retailers can create the best, most-seamless shopping experiences to meet the needs of today's omnichannel beauty shopper. The report also examines the impact of the global cost-of-living crisis on shopper habits and whether shoppers are still seeking luxury beauty or affordable beauty. The report provides insights into the trends and priorities of beauty shoppers in 2023.
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