2023年意见领袖营销报告

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State of Influencer Marketing 2023 This year's report on influencer marketing highlights the current state of the industry and the trends that are shaping its future. Despite economic uncertainty, influencer marketing continues to thrive. The future of commerce is social, and the evolution of influence is driving the growth of social channels. Brands are investing in various channels, with average engagement rates varying by follower count and platform. The pricing and budget section provides insights into the cost per engagement and influencer marketing budgets. Finally, the campaign section offers a look at successful influencer marketing campaigns.