2023年兔年春节速览

ChinaRetailCustomerSuccess ©2023NielsenConsumerLLC.AllRightsReserved. ©2023NielsenConsumerLLC.AllRightsReserved. •1.现代渠道核心零售商总体销售增长，但业绩分化 •2.阳康之路催生品类轮动 •3.“热闹年味”助力线下零售人财两旺 •4.预制菜延续春节强势，品类渐趋成熟 •5.“健康””创意””高端”，兔年春节礼盒3大关键词 •6.回乡热潮带动当地消费，本地特征明显 • • ©2023NielsenConsumerLLC.AllRightsReserved.3 10.0 13.5 100 102 1 23.1 30.0 97 88 ©2023NielsenConsumerLLC.AllRightsReserved.4 1 ScanTrack ©2023NielsenConsumerLLC.AllRightsReserved.5 2 � � � ©2023NielsenConsumerLLC.AllRightsReserved.6 � � � 2 ©2023NielsenConsumerLLC.AllRightsReserved.7 脱阳 � � � 2 ©2023NielsenConsumerLLC.AllRightsReserved.8       3    ©2023NielsenConsumerLLC.AllRightsReserved.9 3          ©2023NielsenConsumerLLC.AllRightsReserved.10 4 • • • • • • • • • • • • ©2023NielsenConsumerLLC.AllRightsReserved.11 4 ©2023NielsenConsumerLLC.AllRightsReserved.12 5 ©2023NielsenConsumerLLC.AllRightsReserved.13       5      ©2023NielsenConsumerLLC.AllRightsReserved.14 5 ©2023NielsenConsumerLLC.AllRightsReserved.15 ©2023NielsenConsumerLLC.AllRightsReserved. 6 +73.8% 0.14 0.50 0.04 0.24 +35.4% 0.09 0.30 1.62 0.68 0.91 6      ©2023NielsenConsumerLLC.AllRightsReserved.17 6   ©2023NielsenConsumerLLC.AllRightsReserved.18 Thankyou 欲了解更多报告内容，欢迎联系： JakeyZeng<Jakey.Zeng@nielseniq.com>YuanYue<Yuan.YUE@nielseniq.comZoeyZheng<Zoey.X.Zheng@nielseniq.com>GemmaMu<Gemma.Mu@nielseniq.com> ：nielseniq.cn ©2023NielsenConsumerLLC.AllRightsReserved.19