2023年年中广告展望

This report provides insights on the trends that are expected to impact the advertising industry in the second half of the year and early 2024. The report is based on survey data gathered from leaders across brand marketers, advertising agencies, tech companies, and media providers. The key insights highlighted in the report include the dominance of generative AI in consumer trends, the continued increase in spending in social media, the growing importance of creative testing, the intensification of concerns about CTV reach and frequency, and the overall industry stabilization. The report concludes by providing methodology and information about Mediaocean.

发现报告（www.fxbaogao.com）是大众认可度极高的专业研报平台，平台最大特点就是研报品类全、存量报告数量多到充足够用。多年来积累海量注册及活跃用户，聚焦宏观研究、行业剖析、公司调研、财务报表四大核心板块，极简操作界面搭配稳定系统，高效满足用户查阅刚需